III Freunde

[website design]

[ux/ui]

An online wine store for a small German brand built around friendship and casual moments. Designed to feel less like a shop and more like an invitation.

Move away from the formal language of traditional wine retail. Make the brand feel personal, contemporary, and worth sharing.

Lifestyle photography sets the tone. The product appears as part of moments, not isolated on white. Warm sun-washed palette and confident sans-serif typography keep the brand modern without losing its German restraint. The layout breathes, letting each scene land before the next.

A wine store that sells the feeling first. The bottle becomes a memory of a good evening, not a category to compare by region and vintage.

[about]

[objective]

[APPROACH]

[OUTCOME]