DVCY

[website design]

[ux/ui]

An e-commerce platform for independent fashion designers, built to feel like a curated gallery. Every designer treated as a featured artist.

Position an alliance of independent designers as a fashion destination, not just a place to shop. Balance commercial functionality with the editorial atmosphere that emerging designers deserve.

I treated the platform as a fashion publication first, a store second. Serif typography gives the site editorial weight. Bold all-caps headlines put designer names at the center, framed by generous space and slow visual rhythm. Dark backgrounds create a runway feeling — clothes and people in focus, the interface quietly stepping back.

A platform that reads as a curated magazine and functions as a working store. Designers feel showcased, not listed. Shoppers move through the site like visitors at an exhibition.

[about]

[objective]

[APPROACH]

[OUTCOME]