beauty agent
[website design]
[ux/ui]
An About page for a multi-brand beauty boutique carrying Dior, Chanel, and niche perfumery. Designed to give the brand the character its previous pages were missing.
Build a page that expresses the boutique's identity beyond the catalogue. Convey premium positioning, intimacy with clients, and the editorial soul of the brand. Work within an existing design system rather than starting fresh.
Florals became the central design element. A single bloom opens the page in full bleed, with smaller compositions threaded through the layout. Handwritten italics in deep red carry the emotional notes, grounded by a clean sans-serif. Generous white space gives the page the unhurried rhythm of a premium boutique.
A page that reads as a brand statement, not a corporate description. The boutique's identity finally lives on the site as confidently as it does in the store.
[about]
[objective]
[APPROACH]
[OUTCOME]
